For the last few months we were fortunate to beta-test Amazon’s newest Relational Database Service.

After a successful migration we have now scaled most of our data handling to RDS. From Amazon’s press release:

“We started using Amazon RDS to store metadata for each and every publisher, advertiser and creative we serve through the system,” said Michael Lugassy, founder and CEO of Kehalim, an advertising optimization and monetization platform, in a statement. “After noticing a big performance improvement, we decided to use Amazon RDS to track all of our impression, clicks and earning data as well. Results were amazing and freed us from the need to run our own MySQL instances. Amazon RDS allows us to focus on front-end features, rather than back-end database complexity.”

Clients should see a significant boost in ad-server performance, most notably impression and click through speeds.

We wanted to thank Amazon Web Services team for an insightful private-beta and good luck with the new service.